Turkish brands opened the doors to the Middle East market at the “Turkish Apparel and Accessories Sector B2B Meetings” held in Dubai on November 17-20, 2025, in collaboration with the Istanbul Chamber of Commerce (İTO) and İHKİB. Neomena executives visited this important meeting and met with the region's leading purchasing groups, multi-brand store chains, and distributors. The meetings covered Turkish clothing and accessories brands' market entry strategies, logistics solutions, local partnership models, and regional growth opportunities in Dubai and the Middle East in general.