Turkish brands opened the doors to the Middle East market at the “Turkish Apparel and Accessories Sector B2B Meetings” held in Dubai on November 17-20, 2025, in collaboration with the Istanbul Chamber of Commerce (İTO) and İHKİB.
Neomena executives visited this important meeting and met with the region’s leading purchasing groups, multi-brand store chains, and distributors. The meetings covered Turkish clothing and accessories brands’ market entry strategies, logistics solutions, local partnership models, and regional growth opportunities in Dubai and the Middle East in general.
Aylin Gözen, Co-Founder of Neomena, made the following assessment regarding the organization: “Dubai is currently the center of the Middle East in the luxury and premium segment. Turkish brands have significant potential in this market with their design strength, production quality, and price-performance advantage. At Neomena, we offer our brands the opportunity to develop and enter the market with a professional team, without experiencing many difficulties or incurring high start-up costs in a new market, thanks to our system. We provide an end-to-end market entry strategy, the right partner matching, and a sustainable growth plan. The nearly 40 meetings we held during this four-day visit laid the foundation for concrete business partnerships for 2026.”
This organization, which aims to increase the global competitiveness of the Turkish apparel and accessories sector, was described by participating companies as “the most productive B2B event in recent years.”
Neomena stated that it will actively continue to pursue new business connections and collaboration opportunities in the Middle East market in 2026.